TIME  Il vino blu è ora una cosa da bere

Vino rosato? Questo è dal passato. Rosso e bianco? Per favore, quelli sono vecchi di secoli. Ma ora, alcune buone notizie per coloro che cercano la prossima “Big Thing” nelle bevande: un enologo spagnolo sta creando un vino blu elettrico.

“Try to forget all you know about wine,” the website for the brand, Gik, reads. Ignore all the preconceptions and standards regarding [the] wine industry and turn a deaf ear to what the sommelier told you in the wine tasting last week. The vino is created from an undisclosed combination of red and white grapes that has “no aging procedure.” If you want to get technical, Eater reports that the “juice is hued neon blue with anthocyanin (a pigment found in grape skin) and indigo (a dye extracted from the Isatis tinctoria plant), and a non-caloric sweetener is added as well.”

So why blue? Eater asked co-founder Aritz Lopez, who made a case for his new product, even though he’s never had any winemaking experience. Apparently, Lopez and team were inspired by the concept of “red oceans,” which represent “business markets saturated by specialists (sharks) who fight for the same variables and for a reduced number of clients (fish), and end up in water turned red. And how it’s necessary to revert this, by innovating and creating new variables, back to blue. This seemed poetic for us to turn a traditionally red beverage into a blue one,” López states.

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TRAVEL Il primo vino blu al mondo

Gïk Blue combina le uve rosse e bianche con pigmenti e aromi biologici per produrre un vino dolce, blu elettrico che fa alzare le sopracciglia e altri che strabuzzano gli occhi.

A Spanish company is shaking up the country’s traditional wine industry with a surprising new beverage. Gïk Blue combines red and white grapes with organic pigments and flavours to produce a sweet, electric-blue wine that has some raising their eyebrows and others raising their glasses. “Gïk was born for fun, to shake things up and see what happens,” said co-creator Aritz López. “We wanted to innovate and start a little revolution… and the wine industry looked like the perfect place to start.” The only problem? No one in López’ circle of friends was an experienced winemaker, so they recruited some help from the University of the Basque Country, where a team of chemical engineers spent two years helping them “merge nature and technology” to create a blue wine.

Gïk blends different varieties of red and white grapes with two organic pigments to turn it blue: anthocyanin, from the red grape skin, and indigotine, an organic compound commonly used as a reddish-blue food dye. The resulting flavour is enhanced with non-caloric sweeteners to create a product that is cross between a wine, a wine cooler and a cocktail mixer, with a mellow, sweet, slightly syrupy mouthfeel. “At first people didn’t believe we were selling a blue wine, but when they tried it, they loved it – and they keep coming back for it,” said Enrique Isasi of Sushi Artist Madrid, one of Spain’s first restaurants to carry the product.

USA TODAY Questo nuovo vino blu potrebbe cambiarti la vita

Una società vinicola spagnola chiamata Gik sta introducendo il mondo in un vino blu elettrico. Anche senza assaggiarlo, puoi dire che questo non è il Moscato di tua mamma.

TU CREI LE REGOLE

 

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GIK rappresenta il lato innovativo della vita, perché è così che siamo. Crediamo nella ribellione creativa, costruiamo cose nuove, rompiamo con il passato e creiamo il nostro futuro. Non avremo mai un ufficio fisso; Internet e la nostra casella postale sono diventati il nostro vero ufficio.

Siamo Gık e cambieremo il mondo. ‪#‎GikLive

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